2/10/2009 5:14:00 PM
O2 to launch one mini-laptop and two laptops by the end of February
O2 direct is set to launch three Samsung laptops to be bundled with broadband on 27 February.
The computers (one mini-laptop and two laptops) will be available on pay monthly contracts available online and at its 490 stores nationwide, on 27 February 2009. O2 is the last operator to sell computers directly.
The Samsung NC10 mini-laptop and R510 with 2GB will be bundled free on plans - whilst the higher spec laptop also named the R510 with 3GB RAM will have an upfront cost of £80.
All three laptops can be bought with either; 3GB (monthly allowance) mobile broadband for £30 per month; or with 10GB mobile broadband plans for £40 per month. Customers may choose to add fixed broadband onto either package for an extra £5 per month. All packages come with 300 free O2 to O2 texts.
O2 CEO, Ronan Dunne said: ‘To date, the subsidised laptop market has received some bad press due to poor equipment and frustrating customer service experiences. O2 is stepping into the market with a promise to turn this around by taking a holistic approach to the product offer. Our package ticks every box when it comes to the main purchase drivers in the market, which in turn means we are taking away the “worry-factor” involved in buying a laptop.’
The operator hopes to capatalise on the growing market - GFK predict that in 2009 laptop sales will reach 9-10 million.