MWC: Nokia to launch applications store with tailored content for users

MWC: Nokia to launch applications store with tailored content for users
Nokia will launch ‘Ovi Store’ in May, an application store which will target consumers with tailored content based on ‘social connections and physical location.’

The Ovi Store will give application developers the chance to access Nokia’s global customer base with their downloadable applications. The store is already open to content from developers and will be open to consumers in May.

Consumers will be able to choose to pay for content with a credit card or through ‘operator billing’. By providing a choice of payment options for consumers, content providers and developers will gain access to consumers in markets where credit cards are not widely available.

The Ovi Store is expected to launch with an existing addressable device base in the tens of millions and is expected to grow to 300 million consumers by 2012.

Tero Ojanperä, the executive vice president of Nokia Services, said: ‘The Ovi Store will enable our devices to uniquely surface relevant content for consumers based on the people who matter to them and the particular places they happen to be, bringing a new generation of media services to the fingertips of millions of people around the world.’


Written by Mobile Today
Mobile Today

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