Mobile industry increases mini laptop share

Mobile industry increases mini laptop share

The mobile industry increased its share of mini laptop shipments to 20% between Q3 and Q4 in 2008, according to research.


Approximately 20% of all UK mini notebook shipments are now being sold through the mobile industry channel, said international analyst and research company IDC.


The company said 35% of Asus Eee PCs shipments were sold through the mobile industry channel in Q4 2008, a figure that had jumped from 15% in Q3.


The report, report released on Monday (February 16), said the boom in the mini laptop market was partly due to successful partnerships between manufacturers and the mobile industry. The report added: ‘Telco operators also offered additional exposure, which acted as a major accelerator of mini notebook demand.’


IDC's EMEA personal computing group research manager, Eszter Morvay, said: ‘It’s an interesting proposition for the consumer – subscription prices have fallen and if the product is free it’s really enticing in the current climate.’


The recent addition of a Samsung mini laptop to O2 gives all the networks their own mini notebook offering.


Results for Q4 from IDC show mini notebook manufacturers Asus and Acer have the biggest steak in the mini-laptop market. Both have topped one million shipments worldwide.


Mini laptop shipments have now reached 3.6 million units. Mini notebook sales represented 20% of total portable sales and 30% of consumer portables in EMEA in Q4 2008.

Written by Mobile Today
Mobile Today


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