Samsung UK holds on to its market lead ahead of Nokia

Samsung UK holds on to its market lead ahead of Nokia
Samsung has held on to its lead in the UK market since November 2008 – the first time ever anyone has broken Nokia’s stranglehold of the UK handset market for a concerted period of time.

The manufacturer has suggested it will continue with its aggressive pricing strategy to protect its UK market share.

UK general manager Derek Williamson said Samsung was aiming to have a strong product for every segment of the handset market, adding it would offer touch-screen devices for almost every budget.

There were only three touch-screen phones from Samsung last year (the Tocco, Omnia and Pixon), and that number is likely to swell considerably.

The Omnia HD (pictured) will be among the new phones, and will abandon the problematic ‘Windows’ operating platform in favour of Symbian.

However, Samsung will pursue handsets across three platforms – Symbian, Windows and Android, raising fears that the manufacturer could confuse its customers and stretch its development capabilities.

Samsung is now hunting the business market dominated by Nokia and BlackBerry, after aggressively pursuing the prepay market for the first
time in 2008.

Williamson said: ‘Both smartphones and b2b are categories for us this year. It’s hard to divorce the two, but we are really looking at the categories and will have some great products for b2b customers.’

He added: ‘Nokia and RIM have done well because no-one else really challenged them with a deliberate strategy and segmentation.’

Samsung’s mobile business has also been working closely with its colleagues in the electronics business to bring laptops into mobile operators.
Written by Mobile Today
Mobile Today


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