Fonehouse has added 3 as the third network in its business, following the successful addition of Vodafone in January.
?The franchise retailer has struck a deal with Advantage Cellular to distribute 3, as the distributor was able to secure better commissions from 3 than Fonehouse could expect to do directly. Advantage is also managing the back office aspects of Fonehouse’s connections on 3.
The business is looking to boost its sales levels across its growing franchise chain through a number of network partners.
?Clive Bayley, managing director of Fonehouse, said: ‘Although our two main networks are T-Mobile and Vodafone, we wanted to add 3 because a lot of our franchise partners are already selling 3. By tying things up centrally we are able to have a better, easier proposition on 3 for our partners, and can have a level of consistency across the business.’
?In December 2008, Vodafone finalised a deal with Fonehouse to bring its consumer contracts into the retailer’s growing franchise business.
?Fonehouse, which was until late last year a T-Mobile solus dealer, had been in discussions with both Vodafone and Orange to add a strong second network to its business.
?The company is aiming to sign up three franchisees per month next year, and is eyeing between 50 and 60 new franchise partners, taking its total high street presence close to 90, including 10 privately-owned stores.
?Fonehouse will open its first five Vodafone branded stores by the end of March, and could potentially reach eight by that period. It will also open a further three T-Mobile/Fonehouse co-branded stores by the end of March. This will take the total Fonehouse chain up to 26.