2/26/2009 11:11:00 AM
3 joins Sim-only battle between operators
3 has introduced a £9 Sim-only tariff to raise the bar in the price war over minutes and texts.
The £9 per month, one-month rolling contract offers 100 minutes or texts, with extras such as 300 3 to 3 minutes, free voicemail, Windows Live Messenger and free Skype calls for compatible handsets.
3 is the last of the major networks to offer a Sim-only deal, and comes after sources close to Vodafone and O2 indicated that Sim-only sales made up between 30% and 35% of contracts currently being sold.
Sim-only deals are dominating shop windows and billboards, as operators try to balance declining margins from lower average spends with the benefit of not having to pay out for a new handset.
However, fears are still running on the impact of churn levels, with customers allowed to leave the network after one month’s notice.
Vodafone’s cheapest Sim-only plan offers 100 minutes and 500 texts for £10 per month. O2, T-Mobile, and Orange’s lowest prices are currently £15 per month.