3/5/2009 11:24:00 AM
Gary Venn takes on head of mobile trading role at Argos
Argos has made former LG marketing head Gary Venn its head of mobile trading, in a wider re-organisation of its mobile business.
Venn has been at Argos for around 18 months but now replaces former mobile head Duncan Pickering, who had a wider remit covering other devices such as sat navs and MP3 players.
Venn will solely cover mobile, and his appointment reflects the retailer’s intent to take a bigger share of the prepay market. He was previously head of trading at DSG’s The Link, before taking a marketing position at LG.
Venn’s arrival comes as former buyer Matthew Berry leaves mobile to
take on a new category within Argos.
An Argos spokeswoman said: ‘We can confirm we have made some internal changes in the mobile telephone team as part of our normal succession planning process, and as a result of some new category structures at trading manager level.’ The changes come as Argos’ closest rival in prepay in recent years, Woolworths, left the market, following its collapse last year.
Industry insiders claimed no other retailer has taken advantage of Woolworths’ exit.
Carphone Warehouse is understood to have seen a recent increase in market share to 30%, but the overall prepay market is falling rapidly.
Argos looks to fix box breaking
Argos is taking steps to improve its exposure against box breakers, according to sources close to the retailer.
It is believed that box breakers had targeted the retailer in recent months, especially since the demise of Woolworths.
Argos was one of the few retailers not to have a mandatory top-up on prepay across all of its mobile deals, but it is believed to be making changes to that policy.
The retailer was forced to quickly pull a deal before Christmas on LycaMobile and the Nokia 6300, after a large number of the handsets were not being connected.
Argos has already reduced its number of phones in the ‘ultra low’ segment of below £30 – phones particularly targeted by