Vodafone has signed deals with three of its four big record labels to offer music DRM-free on mobile phones and PCs.
The deals with Universal Music, Sony Music and EMI Music will allow tracks and albums to be downloaded without digital rights management across Vodafone markets.
Once downloaded, users will be able to load music onto music devices including iPods, as well as Vodafone enabled handsets.
Customers that have already bought music with DRM from the three labels via the Vodafone Music Store will also be able to upgrade to MP3 at no extra charge. Vodafone’s other big label, Warner, has not yet signed the agreement.
Vodafone internet services director, Pieter Knook, said: ‘Music is central to many of our customer’s lives. By Vodafone pioneering DRM-free and mobile and offering MP3s on PC, they will now have the freedom to download tracks from their favourite artists without any device restrictions allowing them to experience their music however they want it, wherever they are.’