Sony Ericsson drops one UK senior manager in cost-cutting exercise

Sony Ericsson drops one UK senior manager in cost-cutting exercise

Sony Ericsson UK has made one senior manager redundant and scrapped plans to add four new roles, as part of global cost-cutting measures at the manufacturer.

Digital marketing manager Paul Fitzpatrick, who had worked at the company for one year, has already left the 50-strong UK team.

In January, Sony Ericsson announced results that were worse than many analysts had expected, posting a £6.9m loss in 2008.

The manufacturer laid out a cost-cutting strategy that aims to save another £180m, in addition to the £300m it announced in its restructure last year. It had not ruled out further job cuts following the 2,000 it originally planned.

Sony Ericsson reported handset shipments of 24.2 million in 2008 – a 21% fall from the same period in 2007.

The UK arm is said to be doing better than other markets. However, Sony Ericsson UK staff have been asked to look at travel costs, and the manufacturer is looking at reducing its marketing budget.

Sony Ericsson declined to comment.

Written by Mobile Today
Mobile Today

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