3/19/2009 10:28:00 AM
O2 enters £10 Sim-only market with online rolling contracts
O2 has raised the stakes in the Sim-only market with £10 rolling contracts, available online only. The network joins 3, Vodafone and Virgin.
The price war reflects the popularity of Sim-only deals, which are understood to be taking between 30% and 35% of contract sign-ups.