3/20/2009 1:23:00 PM
LG creates sales director for networks role and appoints Christine Howard
LG has announced Christine Howard has been appointed in the newly created role of sales director for networks.
LG said Howard will be responsible for, ‘setting in place sales strategies and driving business growth for the division through closer customer engagement and collaboration’.
The manufacturer has traditionally shared close relationships with retailers and distributors rather than networks.
Prior to LG, Howard was global sales director for Sony Ericsson’s global customer unit where she was responsible for developing and managing the commercial relationships, sales strategies and business opportunities primarily for Vodafone globally.
Howard said: ‘LG’s strong brand within the market that exudes high energy and LG’s proven track record of delivering truly cutting-edge products, it will be my goal to look at ways to enhance our relationships with customers, developing true long-term partnerships based on achieving joint business goals.’