Jawbone secures the top spot in accessories market for January 2009

Jawbone secures the top spot in accessories market for January 2009

Bluetooth headset firm Jawbone hit the number one position in the UK accessories market for the start of 2009.

More distribution deals are being lined up as the company looks to build on its landmark position at the top spot.

It marks an encouraging launch pad for the incoming vice president across Europe, Middle East and Africa, John Harber, who took the job in January, after quitting his post of UK managing director for Sony Ericsson at the end of 2008.

While the Jawbone 2 (pictured) was not the best selling accessory by volume – that accolade goes to an £8 unbranded Bluetooth headset – the £71 Jawbone device did receive the largest amount of revenue in the accessories market in January.

Jawbone outstripped accessories specialists Pama, Parrot and Jabra and more general mobile phone brands, Motorola, Sony Ericsson, Nokia and Samsung.

Harber (pictured) said: ‘We are absolutely delighted by the result, but it is just the start. We intend to build on this throughout the year.’

He added: ‘It is particularly encouraging that customers are recognising the quality of what is undoubtedly a premium product, in the competitive and economic environment that we are operating in.’

Sales came from Carphone Warehouse, O2 and Vodafone stores – Jawbone’s
three UK partners so far. Harber stated when he joined the company that a big part of his remit was to extend distribution.

The vice president has already signed up distribution deals on the continent, covering stores for France Telecom and SFR in France, and T-Mobile in Germany.

Jawbone is the brand name used by the company Aliph, which specialises in cutting out external noise in calls.

Written by Mobile Today
Mobile Today


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