GfK report finds sales of 3G handsets down in Europe

GfK report finds sales of 3G handsets down in Europe

Sales of 3G handsets across Europe are slipping to 18%, and are significantly below the 35% projections for 2009 made by chip manufacturer Qualcomm.

The 18% figure was released by the industry research company, GfK, which said the amount represented western European markets and a proportion of all handset sales.

GfK’s report comes as the total amount of handset subsidy has fallen by 10%, and is markedly lower than the final three months of 2008.

The sharp decline in handset subsidy, particularly on 3G handsets, is being attributed to a combination of operators reducing their contributions on expensive handsets (invariably 3G), and struggling to manage capacity on their 3G networks due to a sharp increase in mobile broadband usage.

Some analysts also argue there is a general shortage of appealing 3G handsets in the market, which includes the Samsung Tocco and Nokia 5800.

Written by Mobile Today
Mobile Today


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