Orange attempts to grow online share with new ‘boutique’ area on its website

Orange attempts to grow online share with new ‘boutique’ area on its website

Orange is targeting high-end customers online through a new ‘boutique area’, which features 12 handsets.

It is aiming to grow its share of the online market by 20%, by 2010.

The network aims to give customers the opportunity to manage their accounts online later in 2009. O2 and Vodafone already offer such a service.

Orange’s online sales director, Keith Reville, said: ‘We have added a touch of sparkle to our current online offerings, rather than settling for the traditional linear approach to ecommerce that many companies take.’

Written by Mobile Today
Mobile Today

Comments

Please wait...


Please write code to prove you're human