3/26/2009 4:20:00 PM
Orange launches new cinema advertising campaign
Orange has launched a new cinema campaign accompanied by an online download area, today (27 March).
The new adverts feature spoof film remakes, made by the fictitious ‘Orange Film Studios’, and enthusiasts can go online and download promotional materials about the spoof movie-like cinema adverts, including ring tones, games and even wallpaper.
The new ad, which will run from 27 March, features Emilio Estevez in a spoof version of the Hollywood war epic, Saving Private Ryan.
Orange's UK brand director, Justin Billingsley, said: ‘The gold spot has been a tremendous brand asset over the last six years, helping solidify our position as the number one brand associated with film in the UK.’
Orange has held the 65 second ‘gold spot’ since 2003.