Acer makes its UK debut with two new smartphones due next week

Acer makes its UK debut with two new smartphones due next week

Acer will launch its first two smartphones in the UK next week, as it looks to make its mark as a mobile phone manufacturer.

Four Acer handsets will be released by June 2009 and another four in the second half of the year.

The first two handsets – the DX900 and the X960 – will be supplied by Data Select and the IT distributor and existing Acer laptop distributor, Micro-P. Discussions with operators are ongoing.

The two handsets are already available to buy Sim-free from online IT
retailer, where the DX900 is £350 and the X960 is £300. Acer declined to confirm prices.

The manufacturer will be entering a market already littered with fierce competition from rivals such as HTC.

A company spokesman said: ‘Acer is going after the mobile data market in which there are a number of competitors.’

One business dealer said: ‘Acer has had success in the laptop market, and where HTC would be regarded as high-end and expensive, Acer is cheap but still OK quality. We will have to wait and see its price point.’

Acer bought fellow Taiwanese manufacturer E-TEN in March 2008 in a bid for the mobile phone market. It launched with mini-laptops in June 2008.

Acer has said it will eventually release 10 smartphones. It revealed four of the handsets in February at Mobile World Congress.

Details of two further low-end phones were also released by Acer, costing just e49 (£43). The handsets are codenamed the C1 and E1.

Acer’s president of Smart Handheld Business Group, Aymar de Lencquesaing,
was appointed in 2008 to lead its smartphone division, with a specific focus on operators. De Lencquesaing (pictured) was previously president and CEO of the computer manufacturer, Packard Bell.

In the UK, former Sagem UK chief Julien Bertheuil is leading the push for Acer in his role as business development manager for the UK and Ireland.

Written by Mobile Today
Mobile Today


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