Lebara Mobile makes Australian bid

Lebara Mobile makes Australian bid


Lebara Mobile has partnered with Vodafone Australia as a new MVNO in a bid to break into the Australian market.


The MVNO is launching Australia's first prepaid mobile SIM card for consumers that offers low-cost international call rates from 5c per minute.


Vodafone Australia will provide the network infrastructure for Lebara Mobile customers to make calls in Australia. International calls will be passed to the Lebara Mobile international switched network, and routed to their destination.


Lebara Mobile founder and chief executive, Yoganathan Ratheesan, said the

Australian launch was an important new proposition for the local telecommunications industry.


He added: ‘The Lebara Mobile offering allows customers to treat international calling as part of their day-to-day life using a prepaid mobile phone SIM, rather than having to find a landline to call friends and family abroad.


‘We are providing, for the first time, a simple, clear and low pricing structure that doesn't cut minutes and is more transparent than other international calling rates and offers.’


Vodafone Australia CFO, Dave Boorman, said: ‘Lebara Mobile has been a partner with Vodafone since launching in Spain in 2007 and then the UK later that year. The partnership has been an outstanding success and we are delighted to welcome the company as an MVNO partner in the Australian market.’


The strategy will focus on reaching Lebara Mobile's primary target market of multicultural Australians and long-term travellers through independent retailers in Sydney and Melbourne CBDs and suburbs, including grocers, service stations, newsagents and other outlets.

Written by Mobile Today
Mobile Today


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