Orange brand director Justin Billingsley is leaving the operator to take on the role of regional chief executive of advertising agency Saatchi & Saatchi Asia. He is expected to take on the new role in the summer and will leave Orange at the end of May.
Billingsley will be replaced by the operator’s head of brand communications, Spencer McHugh.
The move, which comes two years after Billingsley’s move to Orange from Nokia, will be his first role in an advertising agency.
During his time at Orange, Billingsley was responsible for with the launch of the operator’s ‘I am’ campaign as well as its Orange Wednesdays cinema advertising.
An Orange spokesman said: ‘We can confirm that Justin Billingsley, Brand Director at Orange UK will be leaving the company to take up a regional leadership role with Saatchi & Saatchi in Asia. Justin has been a great asset to Orange doing an excellent job on strengthening the brand over the last two years.
‘At the same time, Orange is pleased to announce that Spencer McHugh will be promoted to the role of Brand Marketing Director. Spencer is currently Head of Brand Communications at Orange, leading the advertising, media and digital marketing teams.’
Meanwhile, Virgin Media has appointed Orange's head of music and film partnerships Richard Wheeler as its first head of music. Wheeler led the operator’s content partnerships and worked with the product and marketing teams to deliver music and film services.