4/7/2009 10:28:00 AM
Sony Ericsson and Vodafone launch online London guide
Sony Ericsson and Vodafone have partnered to launch an online guide to London downloadable to a phone.
‘The inside Tracks’ provides customised maps and audio which, is downloadable to the phone and uses assisted GPS functions to guide you around London.
The initiative will be launched with the Sony Ericsson W715 and will use Vodafone’s navigation system ‘find and go’.
Sony Ericsson’s marketing director, Dave Hilton said: 'It was important that this collaboration between Vodafone, Sony Ericsson and the three talented young musicians enabled us to communicate the reality of ‘Find and Go’ to consumers, illustrating the feature in an engaging way.'
Content will be downloadable from 16 April. Ready made London guides will be on hand from singer songwriters; Amy Studt, Zarif and Eliza Doolittle who will demonstrate their favourite places to go in London.