4/7/2009 2:38:00 PM
Orange starts dividing stock between operator and manufacturer app stores
Orange is trying to maintain a clear divide between operator and manufacturer application stores by having some customised devices ?for Orange, while leaving others to the manufacturer.
Orange’s head of games, and its new app store boss, Neil Holroyd, told Mobile: ‘Where we have a signature phone, for example on Nokia, it’s about the Orange services. With mass market phones we will work with Nokia.’
He added: ‘There is more collaboration now, it’s about everyone wanting a piece of the customer. There isn’t a clash – it’s about who the customer wants to go to, it’s about the experience.’
Holroyd believes that operators have an advantage in the app store space, as customers do not have to use credit cards to pay. He added: ‘There are still a lot of issues with customers having to use a credit card, but with operators it can just be added to the phone bill. Also, with operators, you only pay for downloads, while with manufacturers you often pay for data as well.’
Holroyd also said: ‘Orange supports the idea of an “app superstore” and is interested in working with other manufacturers.’