The third player in the overseas calling virtual
network market, Nomi, is taking on Lebara and Lyca with a new deal targeting
people looking to call Pakistan.
The company is offering a 4p per minute rate on calls
through its ‘Home-talking’ service, which allows customers to dial into their
account from any mobile or landline phone.
Global Nomi CEO, Stuart Eve, said: ‘Pakistan is a very important
community for us and one that we are hoping to grow and retain throughout
Nomi offered customers 4p per minute calls to Pakistan from Nomi-mobile. The
company said the offer ‘grew business significantly’, with over 2,000
activations a day.
after rival Lebara’s move to consolidate its position in the large
South Asian population in the UK
by sponsoring Setanta’s coverage of the IPL.
said the Home-talking service offers rates from as low as 1p per minute. Eve
added: ‘Home-talking makes the Nomi account even more accessible. It is perfect
for families who can all dial into the same account, or people with access to
launched its Sim product, Nomi-mobile in 2007.