Nomi takes on Lyca and Lebara

Nomi takes on Lyca and Lebara



The third player in the overseas calling virtual network market, Nomi, is taking on Lebara and Lyca with a new deal targeting people looking to call Pakistan.


The company is offering a 4p per minute rate on calls through its ‘Home-talking’ service, which allows customers to dial into their account from any mobile or landline phone.


Global Nomi CEO, Stuart Eve, said: Pakistan is a very important community for us and one that we are hoping to grow and retain throughout 2009.’


In March, Nomi offered customers 4p per minute calls to Pakistan from Nomi-mobile. The company said the offer ‘grew business significantly’, with over 2,000 activations a day.


It comes after rival Lebara’s move to consolidate its position in the large South Asian population in the UK by sponsoring Setanta’s coverage of the IPL.


The company said the Home-talking service offers rates from as low as 1p per minute. Eve added: ‘Home-talking makes the Nomi account even more accessible. It is perfect for families who can all dial into the same account, or people with access to free minutes’.


Global Nomi launched its Sim product, Nomi-mobile in 2007.


Written by Mobile Today
Mobile Today


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