Phones 4u retail MD John Welsh set for internal move

Phones 4u retail MD John Welsh set for internal move

Phones 4u’s John Welsh will be leaving his role of retail director for another internal job looking at new business and alternative revenue streams, Mobiletoday can exclusively reveal.

He will be replaced by Phones 4u’s current direct chief, Nick Fisher.

Welsh’s new role involves building revenues streams such as gaming and the Sky and Virgin venture, which has had a trial lasting well over one year so far.

Welsh was brought in by CEO Tim Whiting to head up retail in 2003. He previously worked at Dixons for 24 years and had been part of the management team of The Link, also owned by DSG before it was sold to O2.

Brendan Sweeney, Phones 4u's managing director, said: ‘Following five successful years leading our retail estate, John Welsh is taking on the newly created role of retail development director. This role reports directly to Tim Whiting, group CEO, and will focus on new store formats, new retail models and new categories.’

It is believed that Phones 4u wants to build the gaming category and challenge the games retail specialist, Game. The retailer launched a website dedicated to games in December 2008, which is run by, in a bid to capitalise on the resilience of the gaming sector in the run-up to Christmas.

The retailer has identified gaming as a category that will resonate with Phones 4u’s existing customer profile.

Written by Mobile Today
Mobile Today


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