4/15/2009 5:32:00 PM
O2 claims iPhone sales up after last week's price cut
O2 claimed that its price cut on the iPhone (3 April) has prompted a spike in sales.
The Apple device exceeded the one million sales landmark in February, and O2 is now looking to inject fresh impetus by offering it free on more tariffs.
An O2 spokeswoman said: ‘We’ve seen a significant spike in iPhone sales since the 24 month option was introduced last week and we’re very happy with the customer response.’
Some staff had outlined consumer reservations over subscribing to longer 24 month contracts, but O2 is adamant that there had been a significant uplift in sales since the price cut on 3 April.
The operator said that one fifth of all contract sales in March were for 24 month deals.