4/15/2009 5:54:00 PM
Senior management changes at Phones 4u as Boyce resigns
Phones 4u had a hectic few days in its management team last week, culminating in its property director, Stephen Boyce, announcing to colleagues that he was quitting the business.
Boyce’s resignation came after the unrelated move of John Welsh from his position of retail managing director into a retail development role.
Nick Fisher, currently Phones 4u’s head of direct, will replace Welsh in a new sales director job with responsibility for all of Phones 4u’s sales channels – high street, online and telesales, which Mobile exclusively revealed online last Thursday (9 April).
Fisher will report to managing director Brendan Sweeney, who said Fisher’s appointment allowed the retailer to ‘become a better integrated, multi-channel business’.
Fisher’s direct business has been the star performing division of Phones 4u with substantial growth from websites and telesales, especially since the
acquisition of Dial-A-Phone in February 2008. It has supported the relatively poor performance of Phones 4u’s high street stores over the same period.
Welsh will now report to CEO Tim Whiting, and will be instructed to pursue Phones 4u’s growth plans, which include developing a gaming category.
Meanwhile, Boyce (pictured) has quit his property post after almost five years at Phones 4u, presiding over the expansion of the store estate, refitting and relocating stores.
A replacement for Boyce is understood to be unlikely in the meantime, with his reports now divided between finance director John Morris and the operations director, Tom Shorten.
Sweeney told staff in an email: ‘Stephen is on gardening leave and will exit the company at the end of April. We’d like to thank him for his valued contribution to the growth and development of the 4u Group and wish him well for the future.’
Boyce is the fourth departure from the group of directors who took Phones 4u shareholdings when it was bought by Providence Equity Partners in 2006. Insurance chief Simon Markey was the most recent departure, following marketing chief Jim Slater and David Downie who left last year.