4/17/2009 2:42:00 PM
Motorola bags Beckham for advertising campaign
Motorola will embark on a global ad campaign featuring David Beckham for its new luxury phone, the Motorola Aura.
The advert will advertise the device, which is tipped to cost at least £1,000. The famous footballer is pictured in a Terminator style for the advert, as half machine and half man.
The high priced, low spec phone includes; a stainless steel exterior, a circular screen protected by Sapphire crystal, a 180 degree swivel system, a two-megapixel camera and 2G capabilities.
The advert was shot in a studio in Milan in March 2009 and will be aired at the end of this month.