4/20/2009 11:24:00 AM
Nokia hunting music market with new 5800 advert
Nokia’s new advertising campaign for the Nokia 5800 touch-screen phone markets the device to the music market.
The manufacturer is claiming the 5800 is ‘The No.1 selling portable MP3 player’ in the adverts.
According to GFK Retail and Technology data, the Nokia 5800 was the top device in both volume and value in Q1 in the UK. This makes it the best selling portable music player.
Nokia’s 5800 success was beset by a reported 88% dip in profits last week in the manufacturer’s Q1 results.
Meanwhile, retailers reported stock shortages on the product. Nokia has acknowledged the inital ‘capacity’ problems with the product. The manufacturer says the phone is now shipping at one million units per month globally.