4/22/2009 12:32:00 PM
Business apps move for O2 as it secures deals with three developers
O2 is making its first foray into the corporate applications market and has created a consultancy division for its business customers.
The operator is considered by the industry to be taking a trailblazing position with its plans to make business applications available across Apple, BlackBerry and Microsoft platforms.
O2 has agreed deals with three application developer partners as the first in its ‘applications centre of excellence’, replicating a similar ‘excellence’ community for its elite dealers and distributors.
Developers – Asavie, Neverfail and Telmap – will lead O2’s development of sought-after business applications, with an open invitation for further deals with other developers.
It is O2’s latest attempt to underline its credentials in the business market and pull away from Vodafone, especially in the intensely fought corporate segment.
The move follows the largest ever corporate account win with Deutsche Poste and the leadership in revenue share over the last year.
O2 is also making a concerted play for ‘managed services’, effectively acting as a telecoms consultancy for businesses to help with communication, marketing and professional advice.
Jobs will be created in this new ‘managed services’ division in 2009, according to its head, Christian Craggs.
Craggs told Mobile: ‘Last year was very technical – we have been rapidly expanding the capabilities of the team. Technical managed services – beyond email – and other apps have been a success.’
He said the operator is ‘recruiting now’ for jobs, and that a ‘significant number’ will be added to the team.
He said: ‘It’s the biggest growth area in terms of recruitment. Over the next three years partners will work closely with indirect and direct. There will be substantial investment – we are not experts so partnering is to our mutual benefit.’