Vodafone returns with new prepay campaign

Vodafone returns with new prepay campaign

Vodafone has made a return to advertising with a new campaign for prepay after a long period out of the spotlight.

Vodafone cut ad spend by nearly 18% to £54m in 2008, as TV spend dropped by 12.7% and radio by 66% in May 2008.

The new ‘if I ruled the world’ adverts are pushing Vodafone’s prepay deals on television, radio, online and newspapers. It was first aired during the Champions League quarter-final on 14 April.

The adverts feature a Vodafone prepay offer called freedom packs. The lowest priced pack is a £10 top-up, which includes the equivalent of £50 worth of minutes and texts.

Written by Mobile Today
Mobile Today


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