4/23/2009 4:33:00 PM
T- Mobile offers BlackBerry to consumers
T-Mobile is targeting consumers with a pay-as-you go BlackBerry with unlimited internet.
The network is offering unlimited email and internet on the BlackBerry Pearl 8110 for a one-off price of £180. Calls and texts will be charged at the prepay rates.
The new offering from T-Mobile follows the launch of a prepay BlackBerry on Orange for £150 in February. The offer marks RIM’s continual move into the consumer market.
T-Mobile’s head of internet and entertainment, Richard Warmsley, said: ‘Our innovative, new 'pay once' concept means that a whole new group of customers can take advantage of the fantastic features of a BlackBerry smartphone without the commitment of a monthly contract, and without worrying about how much data they are using.’
RIM aims to increase it consumer customer base with the addition of more distributors in the coming months. Sources have claimed RIM is in discussions with distributors and was looking to increase deals with the likes of Carphone Warehouse and Phones 4u.