4/28/2009 3:38:00 PM
LG bolsters marketing team to unify functions
LG has added three new roles to its UK brand marketing team, in a bid to build the LG brand in the UK and Ireland and to unify its marketing functions following the appointment of UK CEO Ward Crawford (see feature in this week's Mobile).
It has appointed Fiona Landsberg as brand manager, Natasha Khan as digital marketing executive and Sylvain Berrier as research and insight manager.
LG head of brand marketing for the UK and Ireland, Paul Meadows, said: ‘With a number of high profile sponsorship deals, such as Formula One, the LG Arena, Fulham Football Club and Harrods, and a strong portfolio of products, we have seen a phenomenal increase in brand awareness on a local scale.
‘To help maintain this growth in the UK, now is the right time to focus on strengthening our brand marketing capability.’
The electronics company said it had created the new roles to support three focus areas for the business – ‘Improving brand communications’, ‘creating digital initiatives’ and ‘developing consumer and focussed propositions’.
Prior to her role as brand manager, Landsberg was marketing manager for LG’s business solutions division. Before joining LG, she worked at Sony for 25 years in a number of roles, including brand communications.
Khan joins from O2 where she held a campaign manager role, while Berrier has previously worked at a number of agencies, including GFK, TNS and Datamonitor.