3 announces Skype marketing campaign

3 announces Skype marketing campaign


3 has announced its first marketing campaign in 18 months to promote its free Skype offer, announced last week. The campaign will break on 5 May.


The advertising will appear on multiple TV channels, radio, digital and posters. It will feature the strapline ‘Changing Mobile Forever’.


The TV advert will feature an actor, who also happens to be a 3 customer, using Skype on his phone while on holiday in Barbados. It will aim to engage and educate consumers on the advantages of Skype. 


The new offer of unlimited minutes between Skype users is the first of its kind to hit the market and has been described by the company’s CEO, Kevin Russell, as part of a strategy to ‘aggressively’ pursue a mobile internet model.


A 3 UK spokesman said: “The tagline of this campaign is ‘Changing Mobile Forever’, but this isn’t just words – we’re matching our words with action, real services and packages that are changing the way people use their phones.' 


He added: ‘Later stages will see the introduction of yet more products and tariffs that will challenge some fundamental barriers in the mobile market.’


Written by Mobile Today
Mobile Today


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