Call centres chosen over stores as HTC Magic launches

Call centres chosen over stores as HTC Magic launches

The HTC Magic has generated good initial sales in call centres, but there was a slower uptake in stores despite high customer interest, according to staff.

The handset was released on 1 May – it is the second Android handset in the UK, and is exclusive to Vodafone.

One Vodafone call centre salesman said: ‘Three out of the eight sales I ?made on 1 May were for an HTC Magic.’

One Phones 4u call centre staffer said: ‘We’ve only just got them in stock and already we’ve sold 15 or 20.’

Meanwhile, the high street has seen lower initial sales. One Vodafone staffer in a London store said: ‘Sales are still a bit slow – it’s going well, people are asking for it, but it will take time.’

Phones 4u stores had only just received the HTC Magic (pictured) and are currently competing against a lower priced contract online. Stores are selling it on £40 contracts while online prices undercut this by £10 per month.

A Vodafone spokesman said: ‘It has been positively received; sales went very well over the weekend.’

Written by Mobile Today
Mobile Today


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