Weekend papers: Sony Ericsson confident in smartphone strategy

Weekend papers: Sony Ericsson confident in smartphone strategy
Financial Times

Sony Ericsson’s president was confident last week that the company would be in the top three manufactures by 2011, thanks to its smartphone strategy.

Sony Ericsson’s president, Hideki (Dick) Komiyama, said the company will compete by increasing its annual share of the total revenue - rather than volume of handsets sold - with new smartphones.

The strategy marks a change of heart for Komiyama who said in January 2008 that Sony Ericsson would raise share based on volume.

Komiyama said the failure of the company to develop a smartphone resulted in a repetitive string of mid-tier mobile phones with similar specs.

The manufacturer will release at least two smartphones by the end of this year, and a third early in 2010.

Komiyama added: ‘If we do not adapt to this new technology or new market environment, we’re going to lose.’


RIM sponsors Bono

BlackBerry is sponsoring U2 in the latest bid to drive the brand into the consumer market.

The sponsorship will begin as the band kick starts its world tour later in 2009. Figures from Gartner show that RIM increased BlackBerry’s share from 10.9% to 19.5% last year.

Meanwhile, boosting advertising and sales has knocked RIM’s margins below their traditional 50%.

RIM’s joint CEO, Jim Balsillie, said: ‘Our focus is to drive mass adoption of the BlackBerry - if it comes with some incremental margin compromise, this is a small price to pay.’


France Telecom’s new CEO friend of Sarkozy

Orange’s parent company, France Telecom, will get a new chief executive – multi-millionaire and friend of President Sarkozy, Stéphane Richard.

It is understood that he will replace current CEO Didier Lombard, who it is thought will retire in 2011. Richard has been chief of staff to Christine Lagarde, the Economy Minister, since 2007.

Manuel Valls, a leading member of the opposition Socialist Party, denounced the appointment as a ‘confusion of roles between political power, civil servants and big public and private industry’.

Written by Mobile Today
Mobile Today


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