5/11/2009 3:50:00 PM
Nokia lines up 5800 on Comes With Music
Nokia is poised to announce a new Comes With Music tie-up between an operator and a retailer on the 5800 touch-screen.
The manufacturer will make a second attempt to launch music on phones following the disappointing launch of the 5310 version, exclusively in Carphone Warehouse.
There is speculation that Nokia will partner Orange and Carphone, but it is just as likely it will be signed up by Vodafone, which is desperately keen to find a strong consumer proposition to kick start sales.
In April, Nokia chief executive Olli-Pekka Kallasvuo confirmed that the Nokia 5800 XpressMusic touch-screen was Nokia’s top revenue and gross margin generating product in the first quarter of 2009, and was the number one volume and value product in the UK.
The handset is now also the top MP3 player in this country. It is rivaling LG’s touch-screen device, the Cookie, for sales as the top selling phone in the UK.
Several operators have had the 5800 as their headline promotion on £15 per month tariffs.
The 5800 touch-screen phone was released in January without Nokia’s Comes With Music service, with Nokia UK general manager Mark Loughran stating that he wanted to ensure the service was at a high standard before it was released to consumers.
Comes With Music has started slowly on the 5310, with Carphone staff blaming the use of an unexciting handset to launch the service, confusing marketing and the belief that most consumers were either already signed up to an Apple iTunes account, or were already illegally downloading tracks.