5/11/2009 4:55:00 PM
O2 spends £6m on family focused marketing campaign
O2 is spending £6m on a new family centric marketing campaign to endorse new products such as the Joggler.
According to Marketing magazine, O2's new touch-screen Joggler device, O2 calendar, and Your Family Bolt-on mobile tariff will be featured in the campaign breaking on 18 May – the adverts will be on television, cinema, print and online media.
The Joggler was introduced by the network in March and claims to be able to organise a family without the need for notes on the fridge. The device, which can be used by customers on any network, connects to home broadband so no Sim card is required. It has a calendar and can send up to 50 free texts to O2 mobiles.
The Joggler offers weather, traffic and news updates and can play games and music. It can also be used as a calculator or alarm. The device will cost £149.99, but is free for O2 customers if taken instead of a handset upgrade.
The campaign will feature an animated family of magnets on a fridge.