5/12/2009 6:01:00 PM
Sony Ericsson global marketer departs
Sony Ericsson VP of global marketing, Helene Barnekow, is leaving the manufacturer at the end of the month to join IT company EMC.
Barnekow has been at the manufacturer since 2001 and was promoted from a Latin American marketing role to take on a central marketing role based in the UK for its mobile products in 2007.
Sony Ericsson will replace Barnekow with Andre Jacquet, the company's general manager for Italy.
Over the last few years, Sony Ericsson has shifted its strategy from regional to centralised marketing, with marketing teams more closely aligned as ‘horizontal' global ‘centres of excellence'.