Carphone Warehouse is set to expand its Talkmobile MVNO business unit with a new appointment, in a move that will strengthen its relationship with partner Vodafone.
Paul Layte, who was previously commercial director, is now
heading up Carphone’s UK MVNO in place of former managing director Philip
Macridis. Nick Willco, Best Buy Europe commercial finance director, has taken executive
responsibility for the business unit.
Meanwhile, Carphone will close its Fresh and MobileWorld MVNOs to new customers, as it starts to pull away from its partnership with T-Mobile (which operates the two units).
A Carphone spokesman said: 'Carphone Warehouse will continue to serve customers on
both Fresh and MobileWorld MVNOs which it operates with T-Mobile in the UK, however
these products are now closed to new customers.
'Both products have been
replaced under the Talkmobile brand which Carphone Warehouse fully intends on
growing in the near future.'
Carphone’s MobileWorld MVNO on T-Mobile’s network, offering low-cost overseas calls, was launched in 2005 but has petered out despite latent demand, demonstrated by new arrivals Lebara Mobile and Lyca taking the market by storm.