O2 have announced separate plans to step up their use and development of mobile
networks are hoping to use targeted local campaigns and offer advertisers
further opportunities to reach wider audiences for effective promotions.
announced today the launch of a new initiative promoting Fitness First, using
location specific text messages.
living in areas close to a Fitness First gym will be offered five days free
membership and a session with a personal trainer through SMS.
Director of O2 Media, Shaun Gregory said: ‘Through putting the customer at the
heart of our thinking, we’re able to offer truly unique media offerings that
break new ground and drive market leading response rates’.Gregory was previously head of advertising-based MVNO,
Separately, Vodafone has also been looking into targeted geography-based
advertising after the success of an 18-month campaign to expand mobile
advertising services in 18 markets.
operator claimed that despite the economic climate, it has continued to enjoy
strong revenue growth from advertising.
Head of Internet Discovery at Vodafone said: ‘Mobile
advertising offers a combination of great response rates alongside the
opportunity for advertisers to reach out to and engage with their customers.’