5/13/2009 2:58:00 PM
Nokia chooses Orange and Phones 4u for 5800 Comes With Music
Nokia has partnered exclusively with Orange as it brings its unlimited music download service to the 5800 touch-screen phone.
The device, loaded with Comes With Music, will be available from 29 May on five Orange tariffs ranging from £25 per month to £45 per month.
The 5800 (pictured) will be sold exclusively through Orange and Phones 4u stores until August.
Nokia will spend millions to take a more aggressive position in challenging Apple’s domination of the digital music market through iPods and the iPhone. The manufacturer has already laid the foundations with its ‘best selling MP3 player’ campaign for the 5800 in recent months.
Nokia’s UK general manager, Mark Loughran, said the new campaign will be about ‘music you love, available through free and legal downloads’.
Loughran added: ‘The 5800 has already proven to be hugely popular. This has always been the direction we are pursuing. We’ve got operator support now with Orange, and the music store is looking great.’
Nokia failed to find a network partner when it launched Comes With Music on the 5310 before Christmas last year.
The exclusive partnership with Orange marks a complete volte-face from the network, which was the most hostile towards Nokia’s digital music ambitions in October 2007.
A spokesman for Orange said: ‘This is a compelling and interesting proposition, we are delighted to have it exclusively and we will be carefully monitoring the consumer reaction.’
The spokesman said Orange would continue to offer its own music store for other handsets.