Vodafone considers abandoning exclusive Phones 4u deal

Vodafone considers abandoning exclusive Phones 4u deal

Vodafone is considering pulling its exclusivity deal with Phones 4u and will start selling contracts through Carphone Warehouse, according to reports.


The operator is understood to be planning to re-open talks with Carphone in the coming weeks, after Vodafone chief Guy Laurence admitted to the Guardian that the exclusive deal with Phones 4u had not worked.


Laurence said: ‘It was a decision we took some time ago in the hope it would provide some kind of changes in the overall distribution pattern in the UK. That did not happen.’


Vodafone pulled out of Carphone in 2006, when it signed an exclusive deal with Phones 4u, in a bid to change the way mobile deals were done on the high street by promoting smaller retailers.


The operator revealed yesterday that UK profits had fallen by 45% to 235m, from £431m in Q1 2008, when it reported is results for Q1 2009.


A Carphone spokesman said: ‘We still have a very good relationship with them and it would be within our interests to welcome them back as we want to sell the widest range of networks. If they choose to come back we would be very happy about it.’


Vodafone said it had nothing to say ‘at this stage’.


Written by Mobile Today
Mobile Today


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