5/27/2009 10:37:00 AM
LG Mobile and Channel 4 sign £2m branding deal
LG Mobile has signed a £2m deal with Channel 4 to
create a branding package that will cover targeted UK and US TV programmes.
The agreement, which will run until December this
year, will target 16 to 24 year olds and covers the common theme of ‘learning
and growing through relationships’.
It will feature five, 10 and 15-second executions in a
sponsorship style format either side of commercial breaks.
LG Mobile UK head of marketing, Jeremy
Newing, said: ‘LG’s deal with Channel 4 is an important step in our strategy to
engage more closely with consumers.
‘The partnership will give LG a platform for
communicating our brand values and showcasing new devices.’