LG Mobile and Channel 4 sign £2m branding deal

LG Mobile and Channel 4 sign £2m branding deal

 

LG Mobile has signed a £2m deal with Channel 4 to create a branding package that will cover targeted UK and US TV programmes.

 

The agreement, which will run until December this year, will target 16 to 24 year olds and covers the common theme of ‘learning and growing through relationships’.

 

It will feature five, 10 and 15-second executions in a sponsorship style format either side of commercial breaks.

 

LG Mobile UK head of marketing, Jeremy Newing, said: ‘LG’s deal with Channel 4 is an important step in our strategy to engage more closely with consumers.

 

‘The partnership will give LG a platform for communicating our brand values and showcasing new devices.’

 

Written by Mobile Today
Mobile Today

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