5/27/2009 12:54:00 PM
Mobile price comparison site gets Ofcom stamp of approval
A new consumer mobile price comparison site was the first service of its kind to be approved by Ofcom last week.
‘BillMonitor’ features a ‘price comparison calculator’, which compares operator deals, and was awarded the Ofcom price accreditation after meeting the terms of a rigorous independent audit by the regulator.
The site has been given Ofcom’s support in light of calls for greater transparency for consumers.
The site, which was developed by a team of mathematicians and scientific advisors from Oxford University, uses statistics to find the best consumer price plans across the ‘big five’ mobile operators.
The service is available as an ‘online bill tracker’, where customers’ online billing account details are analysed for tailored recommendations; or a ‘one off tariff search’, where a customer can enter minutes, texts and data requirements to find the best plan.
Operators welcomed the move and said it would provide greater transparency for consumers.
Meanwhile, Ofcom has unveiled a new price accreditation scheme logo, which all approved services, including BillMonitor, will use from now on.
Ofcom chief executive Ed Richards said: ‘It is important that consumers are able to access clear mobile pricing information.
‘Consumers can be sure that when they use BillMonitor’s price comparison service they are going to be getting accurate and up to date pricing information, to enable them to choose the best mobile deal for them.’
Ofcom said 57% of mobile users are more likely to shop around if there is information available to calculate the cheapest supplier based on usage, and 50% are more likely to trust an accredited price comparison website.