Carphone Warehouse reveals branded app store plans

Carphone Warehouse reveals branded app store plans

Carphone Warehouse is launching a branded application store, in a bid to engage its customers in the growing market.

The SnappLife service, which Carphone will distribute through a new partnership with software company HipLogic, will be compatible with all Symbian and Windows Mobile handsets.

The service is similar to Google’s Android Marketplace, where any developer can create and upload applications onto the platform.

Free apps available from launch will include Sky News, Sky Sports, Twitter, WeatherBug and Finance – and a widget can also be installed for quick access to Facebook.

Phones 4u has also expressed its interest in the applications market and
is expected to launch a store in the coming months.

Applications stores are growing in popularity. Apple’s App store celebrated its billionth download in April, as the manufacturer revealed its financial results. BlackBerry owner RIM unveiled App World last month, while Nokia is expected to launch its Ovi app store with over 20,000 applications and services this week.

Google has already launched its Android Marketplace and Palm is also planning to launch an app store for the Pre device in 2009.

Carphone CEO Andrew Harrison said: ‘We believe everyone wants access to the best mobile apps and services. Through our partnership with HipLogic we are delivering a compelling experience for tens of millions of mobile phones across the UK and throughout Europe.’

The service means operators, manufacturers, platform companies such as Google, and now retailers are all competing over applications.

Written by Mobile Today
Mobile Today


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