6/1/2009 11:16:00 AM
Virgin Media set to expand retail footprint
Virgin Media has confirmed it will deepen its high street footprint and plans to triple its retail presence in one year.
The company has already opened new stores in central Birmingham, Plymouth, Bromley, Leeds and Leicester in 2009, taking the total number of own-branded stores to 27.
It said it now has plans to triple its retail presence in one year, starting with two new stores in London in the coming months.
It is also introducing a new retail experience – shops without walls – or ‘retail lite’ sites. The sites have been described as the UK’s most advanced customer facing outlets and will be set up in prominent locations within shopping centres across the country including Meadowhall in Sheffield, the Victoria Centre in Nottingham and the Ropewalk Shopping Centre in Nuneaton.
The sales facilities will offer broadband, TV, home phone and mobile.
Peter Taddeo, Virgin Media’s managing director of consumer retail, said: ‘Families up and down the country have made our broadband, TV and mobile services central to their entertainment needs. This expansion will reinforce Virgin Media’s presence at the heart of communities across the UK and provide a valuable contact point for existing and potential customers.’
In February, Mobile reported that Virgin was looking to quickly open 10 to 15 stores across the UK, on the back of losing its two most important retail partners, Woolworths and Zavvi.