Acer poised for aggressive UK strategy

Acer poised for aggressive UK strategy

Acer is finalising an aggressive netbook and smartphone strategy for the remainder of 2009.

Two new smartphones – the M900 (pictured) and the F900 – will hit the market in the coming weeks, while a further four to five products will be released later this year.

Both devices are understood to be competitively priced at less than £200, and are open to all networks, retailers and Acer’s two distributors, Micro-P and Data Select.

Acer is now believed to be in talks with Carphone Warehouse regarding a direct account for forthcoming smartphones and netbooks.

A Google Android smartphone is also planned for later in 2009, alongside the first Android-based netbook that is due after July.

Acer led the netbook market in 2008, and saw a significant spike in sales as the low-cost, low-spec mini laptops were bundled for free with mobile broadband contracts, particularly by Carphone.

The manufacturer will launch an Android phone in Q4 following its announcement that it had joined Google’s Open Handset Alliance, this week.

Acer joins over 40 operators, manufacturers, software companies, and semi-conductor companies currently part of the Open Handset Alliance, the umbrella organisation for Google’s Android platform.

HTC is the only manufacturer to have brought Android handsets to the market so far, with T-Mobile’s G1, the HTC Magic, which is exclusive to Vodafone, and the HTC Hero on Orange.

Huawei is set to release a low-cost Android device on T-Mobile later this year, and there are more Android devices to come from Samsung and LG.

Acer bought Taiwanese manufacturer E-TEN in March last year, in a move towards the mobile phone market. It first released mini laptops in June 2008.

O2 to sell Acer laptops with dongles
O2 is understood to have signed a deal to sell Acer laptops with its broadband offering.

It will put Acer alongside O2’s sole laptop provider so far, Samsung.
The deal means Acer will now have a laptop presence in O2 and T-Mobile.

An O2 spokeswoman said: ‘Since we launched laptops we have seen strong demand for our Samsung devices, and have no current plans to change this relationship.’

Written by Mobile Today
Mobile Today


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