O2: ‘Smartphone area is getting crowded; there isn’t room for everyone’

O2: ‘Smartphone area is getting crowded; there isn’t room for everyone’

Manufacturers have questioned O2’s handset range, with the operator unlikely to stock top-end smartphones other than the Apple iPhone and upcoming Palm Pre.

O2 has already turned down the Nokia N97 and is expected to make similar calls over new smartphones from the likes of BlackBerry, Samsung, Sony Ericsson and HTC.

O2’s devices chief, Steve Alder, said: ‘We look at different customer segments and see what fits best.’

He added: ‘It is two years since the original, and Apple is still in the lead. Everybody is moving towards its applications and overall experience.’

Asked what Apple’s rivals need to do, Alder (pictured) said: ‘People are realising innovation is coming from software. Apple has pushed a lot of people who are looking to emulate it.’

He added: ‘The smartphone area is getting crowded and there isn’t room for everyone. There will be hard choices.’

Written by Mobile Today
Mobile Today

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