BT has partnered with Samsung in a renewed focus on mobile for small medium enterprises (SMEs).
The predominantly fixed line telecoms player told Mobile in an interview in March it would be expanding its mobile offering with new partnerships.
The telecoms giant is keen to ensure that it is not frozen out of the mobile market. It has around 80% stranglehold on the fixed line and broadband markets.
The announcement will see BT gain a first to market exclusive on the Samsung C6625 handset, powered by Microsoft’s Windows Mobile. It is the latest effort from the company to take on other mobile operators in the business sector.
In February 2009, BT dropped its mobile tariffs by over 30% and bundled in extra services such as free mobile internet, email and unlimited BT to BT calls.
BT Business’, managing director, Bill Murphy said: ‘BT's partnership with Samsung and Microsoft is an important step in helping us mobilise small businesses.’
Samsung’s vice president, Mark Mitchinson, said: ‘BT's relationship with more the one million businesses in the UK puts it at the heart of the small business community in the UK. We are delighted to launch the new Samsung C6625 in partnership with BT. The launch of this handset highlights our focus on the business market.’