6/17/2009 2:41:00 PM
Tariff turmoil for Nokia 5800 Comes With Music as Phones 4u staff fail to meet targets
Pressure is mounting on Orange and Nokia to change the 5800 Comes With Music tariffs.
Concerns have arisen after Phones 4u staff reported they were not hitting their 450 per day sales target.
It is understood that Phones 4u staff are struggling to sell one phone in each shop per day, which is the number required if store targets are to be met across the retailer’s 450 outlets.
Store staff have cited uncompetitive tariffs on the handset as the main obstacle to sales. None of Orange’s five tariffs, which range from £25 to £45 per month, include an unlimited text bundle.
The 5800 Comes With Music is also only available on a 24 month contract, which retail staff said is a ‘big commitment’ for customers.
Meanwhile, only the £45 tariff offers an unlimited data package that will allow customers to download music to the phone rather than a PC. Customers can buy a 500MB anytime mobile browsing bundle for an extra £5 per month on any of the tariffs.
The 5800 Comes With Music went on sale on 30 May.
Phones 4u staff told Mobile earlier this month that initial sales had been slow, with just eight sales at the retailer over the weekend it was launched.
However, staff said the 5800 touch-screen, which is available on an 18 month contract if taken without Comes With Music, was a best selling handset.
Orange said it had no ‘immediate’ plans to review the tariff. An Orange spokesman said: ‘Our Nokia 5800 Comes With Music packages are designed to offer a great value unlimited music proposition with a variety of talk and text allowances.
‘Nationwide sales so far have been positive. We will continue to review all our propositions to ensure they are as compelling as possible.’
Phones 4u and Nokia refused to comment.