iPhone 3G S pre-orders mount as retail staff are 'swamped' with enquiries

iPhone 3G S pre-orders mount as retail staff are 'swamped' with enquiries

The new iPhone 3G S provoked unprecedented customer interest after it was made available for pre-order at Carphone Warehouse stores and online last Friday (12 June), according to retail staff.

One Carphone staffer said: ‘We’ve been getting calls all day, every day from people asking to order it.’

Despite no pre-order availability at O2, retail staff reported high interest. One call centre representative said: ‘We’ve been swamped with calls for the new iPhone from people trying to pre-order it online.’

The new handset, available in 16GB and 32GB versions, launches on Friday
(19 June) on O2. It will offer over 100 new features and has improved battery life, a higher resolution three-megapixel camera and a built-in digital compass.

The new iPhone OS 3.0 software is available to download today (17 June), and will be free to all existing iPhone users.

The handset’s new features have so far received mixed reactions from both retailers and developers.

One Carphone employee said: ‘It’s great – it’ll draw in more customers, while one O2 sales advisor said: ‘The phone has already sold itself and the new features are something else to talk about.’

However, another Carphone staffer described the new iPhone as ‘the biggest anti-climax ever’.

He added: ‘It’s a real disappointment that the look hasn’t changed and that people can benefit most just from downloading the new software.’

One west London O2 sales adviser said: ‘The camera has only been improved by one megapixel. They needed to make it at least five megapixels.’

However, one iPhone application developer claimed the most important factor was an increase in speed and memory capacity, but added he was disappointed by how expensive it is to upgrade.

Written by Mobile Today
Mobile Today


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