6/23/2009 6:08:00 PM
Virgin show first ever TV advert for mobile
Virgin Media has announced its first television advert promoting its mobile division.
The 60 second advert will be running for five weeks from tomorrow (24 June) and is part of a new multi-million pound campaign.
The advert will feature in a series of Virgin Media adverts called ‘Powerful Stuff’, and will show a man getting on to a train using Virgin Media’s mobile services.
The advert which features 90s band Mazzy Star showcases the internet on Virgin handsets.
Virgin's, executive director of brand and marketing, Ashley Stockwell said: ‘We wanted to engage people on an emotional level and show them just how much the mobile internet can bring to them, from social media and music to film clips and games, all for less than the price of a packet of crisps.’